I'VE HAD THE PLEASURE OF WORKING ON...
The Colorize Project is an initiative led by Monkeypaw Productions, Bad Robot Productions, and The League, to broaden and deepen the spectrum of colors and skin tones on screen and in media.
INITIATIVE
THE COLORIZE PROJECT
- We curated a panel at the 2023 Essence Festival entitled, "Colorize: Celebrating The Hairs and Hues of Hollywood"
- The panel featured singer and actress, Coco Jones, SVP of Culture and Impact at Monkeypaw Prods. Keisha Senter, and CEO of SheaMoisture & President of Beauty & Wellbeing at Unilever, Cara Sabin.
- I gathered social content during the panel and festival, asking attendees poignant questions about their experiences seeing themselves reflected on screen.
HIGHLIGHTS
Working with two powerhouses of production companies is an exciting journey. I collaborated with their social impact and digital teams, did content strategy, and designed and developed the website for the pre-launch phase.
MY ROLE
Produced by Soledad O’Brien Productions, The Rebellious Life of Mrs. Rosa Parks, is a Peabody Award Winning film. It is he first feature-length documentary film to chronicle the life of civil rights icon, Rosa Parks.
THE REBELLIOUS LIFE OF MRS. ROSA PARKS
SOCIAL IMPACT CAMPAIGN
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- My website design work was recognized as a 2024 Webby Nominee for Websites and Mobile Sites in the Activism Category.
- The impact campaign won a Gold Award for Non-Profit Campaign from the Anthem Awards.
- I was involved in a special screening and talkback of the film at the Detroit Institute of Arts.
HIGHLIGHTS
Working with SOB Productions was a pleasure. I got the opportunity to design and develop the website for the social impact campaign. I also worked on the social media portion of the project doing social media management, graphic design and social strategy.
MY ROLE
When Claude Got Shot is an Emmy Award winning documentary that grapples with the reality of gun violence in Milwaukee, Wisconsin.
WHEN CLAUDE GOT SHOT
SOCIAL IMPACT CAMPAIGN
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- I ideated and served as on-set producer for a content series inspired by the film, called When ______Got Shot. I traveled to Milwaukee, and partnered with local community members to share their intimate stories of gun violence.
- The impact campaign won a Gold and Silver in the Non-Profit Awareness & Media categories from the Anthem Awards.
- We partnered with the San Antonio Spurs to produce an interactive event series called "Courtside Conversations," focused on conflict resolution and crafting healthy spaces for young boys.
HIGHLIGHTS
One of the longest campaigns I've been a part of, When Claude Got Shot, threw us into the thick of the local Milwaukee community. We partnered with a freelance web designer, and I handled the website build. It also was my first time leading digital strategy and creative production for a campaign, so it was exciting to experience.
MY ROLE
Black on Purpose is an initiative-turned-media-platform that focuses on Black men's unfiltered thoughts towards everything from culture to politics.
BLACK ON PURPOSE
PLATFORM
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- In the initial launch phase, we reached over 4 million accounts through events, influencers, content and paid amplification.
- We crafted over 100 pieces of original, digital content.
- We accomplished 6 million touchpoints (reach, views and likes) and over 30,000 deeper engagements (comments, shares and link clicks).
- We partnered with local experts like therapists and economists to break down civic, political and lifestyle facts that matter to Black men.
HIGHLIGHTS
As a part of the braintrust of this project, we had a lot to get done, and about 90 days to get it all out into the world. I led the creative direction, social media management and content production piece of all the stories we wanted to tell across the cities of Detroit and Milwaukee. I managed communication with close to two dozen creatives (videographers, editors, influencers, etc.) to produce mini podcasts, conversation series, and man-on-the-street segments at various events in each city.
MY ROLE
The Big Payback: Fear and Reparations in the American Suburbs is a documentary directed by Erika Alexander and Whitney Dow, that breathes new life into the discussion about reparations, and reimagines what justice and equality can look like.
THE BIG PAYBACK
SOCIAL IMPACT CAMPAIGN
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The Big Payback team worked with our team at The League to develop a social impact campaign for the film that centered actionable resources and foundational education around the issue of reparations. This included a custom suite of content I designed, and content strategy to amplify this important work.
MY ROLE
